30.11.2011 | lecture 08

In retail different design strategies can be used to define the brand image, the place, the experience.

Philosophy, identity, finishes, furniture, are some ways to define  “rules” to design  commercial spaces.

Nell’ambito del retail sono diverse le logiche progettuali che delineano l’immagine di un marchio, di un luogo, di un’esperienza.

Filosofia, identità,  sistemi allestitivi, finiture sono alcuni tra i differenti modi per definire “le  regole” della progettazione di spazi commerciali.

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